RENESAS Electronics of Japan, one of the world’s leading producers of semiconductors, develop products for microcontrollers, SystemLSis and
Analog + power devices.



Working from that foundation, Klisch+Partner designed a customized stand architecture composed of three large, circular elements symbolizing the three product divisions for RENESAS. By virtue of their arrangement, the rings form “intersections” which illustrate the interaction and versatility of the individual RENESAS product categories.  Individual products were presented with the aid of large backlit graphic panels within each of the “theme rings” and explained in greater detail through practical applications and demonstrations.

The modular structure of the presentation ensures strong recognition value for the various stand sizes ranging from 80 to 400 sqm both in Germany and abroad.

Turning red to blue.

The efficiency and flexibility of the concept developed by Klisch+Partner were demonstrated following the merger of RENESAS and NEC Electronic in April 2010. The new RENESAS Electronics GmbH colour code shifted from red to blue. Only the colour needed to be changed to adapt the stand for use as the 2010 electronic show in Munich.

Klisch+Partner, the full-service agency for trade fair design and manufacturing construction.

Klisch+Partner offer individualized exhibition concepts and perfect realization world-wide: professional all-round trade fair design and construction service from a single source, design, creation, production and implementation. Klisch+Partner is a modern, lean and highly efficient exhibition design and construction agency. Architects, designers and communication specialists incorporate your trade fair concepts perfectly into your overall communication strategy. Our broad spectrum of trade fair services is available to you at all times. All major and minor add-ons in support of your trade fair presentation are in the best of hands with Klisch+Partner.